The importance of making a great first impression

  First impressions are crucial. They can make or break an opportunity. It’s human nature to make a judgement about someone when you first meet them, but did you know that people can formulate an opinion about you in less [...]

An important new approach to CEO branding

  Typically, branding used to be about selling your product or services in a bid to attract new customers. However, this has changed and nowadays professional, company and personal branding are all just as important for the success of your [...]

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