How to build your professional brand

Building a strong professional brand is important for any business, even if you’re a sole trader. That’s why it’s vital that you invest time and resources in doing so. In order to understand how best to do this, we first [...]

An important new approach to CEO branding

  Typically, branding used to be about selling your product or services in a bid to attract new customers. However, this has changed and nowadays professional, company and personal branding are all just as important for the success of your [...]

Why personal branding is no longer a luxury but a necessity

  We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you're [...]

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