The importance of making a great first impression

  First impressions are crucial. They can make or break an opportunity. It’s human nature to make a judgement about someone when you first meet them, but did you know that people can formulate an opinion about you in less [...]

How to build your professional brand

Building a strong professional brand is important for any business, even if you’re a sole trader. That’s why it’s vital that you invest time and resources in doing so. In order to understand how best to do this, we first [...]

An important new approach to CEO branding

  Typically, branding used to be about selling your product or services in a bid to attract new customers. However, this has changed and nowadays professional, company and personal branding are all just as important for the success of your [...]

The Kylie Jenner effect – How personal branding made her a billionaire

With Kylie Jenner now worth an estimated $900 million at the age of just 20 years old, even some of the most successful business owners might be left scratching their heads.  How did she go from zero to hero in [...]

Why personal branding is no longer a luxury but a necessity

  We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you're [...]

Unlock your inner genius

  When we think of the word ‘genius’ we tend to think of famous academics and those who have invented incredible new technologies. But you don't need to have a huge eureka moment, in order to unlock your inner genius. [...]

Why you need to stretch your comfort zone

Comfort zones are safe and predictable and we stay there for a reason. And while living within the confines of your comfort zone may keep you safe, it doesn't help you to create your best life and reach your goals.    [...]

How self-belief can help you create the life you want

  Many of us lack self-belief and are too quick to shut ourselves down. Turning away compliments, unable to believe how great we really are. Think about it, how many times have you thought to yourself, ‘I’d love to do [...]

Why you need to embrace your personal power!

In order to be happy and to live your best life, you need to embrace and nurture your personal power. This is the force inside you, your strength, creativity and confidence to strive for what you want. Everyone has this [...]

New Year’s resolutions – Here’s why they probably won’t work!

  The beginning of the year often brings with it the ‘New Year, new me’ mantra and with it New Year's resolutions that so many of us choose to adopt. Full of optimism and excited for what they year ahead [...]

Equal and opposite reactions – Are you putting out positive energy?

  Are you putting out positive energy into the world? Consider Newton’s third law: for every action, there is an equal and opposite reaction. Of course when he said this he was talking about how forces effect one another, but [...]

Unlock your true identity with these essential personal branding tips

When we feel unfulfilled, mechanical and empty, it is because we have not yet been able to unlock our true identity. Deep down there is an underlying feeling that our authentic selves have not had room to grow. Instead, we [...]

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