An important new approach to CEO branding

  Typically, branding used to be about selling your product or services in a bid to attract new customers. However, this has changed and nowadays professional, company and personal branding are all just as important for the success of your [...]

The Kylie Jenner effect – How personal branding made her a billionaire

With Kylie Jenner now worth an estimated $900 million at the age of just 20 years old, even some of the most successful business owners might be left scratching their heads.  How did she go from zero to hero in [...]

Why personal branding is no longer a luxury but a necessity

  We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you're [...]

5 ways to become the best version of yourself

  As we begin a new year, many will take this opportunity to set themselves new goals and reflect on the year just gone. As a Personal Branding expert and Transformational coach who has coached hundreds of people including entrepreneurs, [...]

How Fashion is Connected to Self-Confidence and Individuality

  Fashion provokes many opinions. Some think that it is superficial, others, live and breath it and some are largely indifferent to it. However, fashion and personal style can go a long way to help you to feel more self-confident [...]

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