An important new approach to CEO branding

  Typically, branding used to be about selling your product or services in a bid to attract new customers. However, this has changed and nowadays professional, company and personal branding are all just as important for the success of your [...]

Why personal branding is no longer a luxury but a necessity

  We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you're [...]

Why you need to embrace your personal power!

In order to be happy and to live your best life, you need to embrace and nurture your personal power. This is the force inside you, your strength, creativity and confidence to strive for what you want. Everyone has this [...]

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