An important new approach to CEO branding

  Typically, branding used to be about selling your product or services in a bid to attract new customers. However, this has changed and nowadays professional, company and personal branding are all just as important for the success of your [...]

The Kylie Jenner effect – How personal branding made her a billionaire

With Kylie Jenner now worth an estimated $900 million at the age of just 20 years old, even some of the most successful business owners might be left scratching their heads.  How did she go from zero to hero in [...]

Why personal branding is no longer a luxury but a necessity

  We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you're [...]

How self-belief can help you create the life you want

  Many of us lack self-belief and are too quick to shut ourselves down. Turning away compliments, unable to believe how great we really are. Think about it, how many times have you thought to yourself, ‘I’d love to do [...]

Why you need to embrace your personal power!

In order to be happy and to live your best life, you need to embrace and nurture your personal power. This is the force inside you, your strength, creativity and confidence to strive for what you want. Everyone has this [...]

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