The Kylie Jenner effect – How personal branding made her a billionaire

With Kylie Jenner now worth an estimated $900 million at the age of just 20 years old, even some of the most successful business owners might be left scratching their heads.  How did she go from zero to hero in [...]

Why personal branding is no longer a luxury but a necessity

  We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you're [...]

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