An important new approach to CEO branding

  Typically, branding used to be about selling your product or services in a bid to attract new customers. However, this has changed and nowadays professional, company and personal branding are all just as important for the success of your [...]

Transformational leadership – Leading through empowerment

Transformational leadership is arguably one of the best approaches to leadership there is and it commands the most effective results. Why? Because this style champions positive change amongst individuals, by encouraging them to create and work towards a shared goal. [...]

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