Despite the fact it’s strange to think of personal branding as being important for a successful business (after all the business itself is not a person), this has made way for an important new approach to building a company’s reputation – CEO branding.
In today’s digital world, CEOs, entrepreneurs, and business owners need to sell themselves just as much as their products or services in order to be successful. But how can they do this and why is it so important? Let’s take a look in more detail at CEO branding and what this entails.
As a CEO you need to differentiate yourself, and therefore your business, from other industry leaders. The best way to do this is by working on your CEO branding and building a strong presence that’s going to make you stand out, attract more customers and position your products or services as the best in the industry. Not sure where to start? The four steps below can help you with your branding journey.
Thanks to technology there are a huge number of ways you can share great content with potential and existing customers. This can really help to position you as a knowledgable, industry and thought leader. You can publish blogs for your own site, provide contribution articles to other relevant sites and also consider creating podcasts/videos which are a powerful branding tool.
Social media is such a powerful tool, hey it helped make Kylie Jenner a billionaire in only 3 years! So you need to make sure you’re making the most of these platforms. In particular, spend some time perfecting your LinkedIn profile, as this is important in the professional sphere. You can use your profiles to share updates about your life, the business and some of the content you’ve created.
When you begin this important part of our journey, it can be a great idea to hire a branding expert to help you out. They will be able to point you in the right direction, offer tips and advice, and evaluate where you are currently at and where you might be going wrong. They’ll also inspire you to keep you on track, give you strategies to make the impact you want with your company and concretely help you with action steps to make a success of your CEO branding.
A great way to get your voice heard, create a presence and meet with people face-to-face is by attending and speaking at industry events. Choose events that are relevant to you or that you’re passionate about. This will get others involved in what you’re saying, enrol people in your vision and help to boost your personal and CEO branding.