As the lockdown period is beginning to show signs of easing, branding has taken on a whole new dimension - brand marketing is now a long-term game, where our value and connection with the public are vital.

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With much of the world currently on lockdown due to the coronavirus, the world has suddenly gone much more virtual. If you've been putting off focusing on your brand - personal or professional, you cannot any longer...

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Think before you post is the new think before you speak. Social media has become so prevalent now people often turn to it as a crutch to aid them to say things they wouldn’t usually be able to express...

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First impressions are crucial. They can make or break an opportunity. It’s human nature to make a judgement about someone when you first meet them, but did you know that people can formulate an opinion about you in less than 20 seconds!

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When we think of the word ‘genius’ we tend to think of famous academics and those who have invented incredible new technologies. But you don’t need to have a huge eureka moment, in order to unlock your inner genius...

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Despite the fact it’s strange to think of personal branding as being important for a successful business (after all the business itself is not a person), this has made way for an important new approach to building a company’s reputation – CEO branding.

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We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you’re not in the room.”

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Building a strong professional brand is important for any business, even if you’re a sole trader. That’s why it’s vital that you invest time and resources in doing so. In order to understand how best to do this, we first need to define what your professional branding actually is and why it’s so important. Kelly Millar, Founder of KM Personal Brand & Transformational Coaching offers top tips for creating a stand-out brand for your business:

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With Kylie Jenner now worth an estimated $900 million at the age of just 20 years old, even some of the most successful business owners might be left scratching their heads.

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Everyone finds motivation in different places. Each journey is personal and comes from your own experiences – these are what push you to work hard and reach your goals. But there is one common denominator that we don’t often think about as a motivator, and that is fear.

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Your professional brand is your way of marketing yourself. Your whole career and online presence can act as an advert for who you are, what you’ve done and what you want to achieve...

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Extraordinary entrepreneurs don’t just wake up successful. They use a combination of passion, hard work and daily rituals to help them reach their goals...

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Stepping out the bounds of your comfort zone is important for a number of reasons, perhaps most importantly, for personal growth. Not only that, but it helps you to eliminate fear, take the next step and to create the life you want.

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Being a leader is not the same as being a manager. Leadership is built on honesty, integrity, encouragement and a genuine passion for what you do...

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Entrepreneurial life gets mixed reviews. But for the most part, this is a lifestyle that so many professionals dream about. Why?...

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When we feel unfulfilled, mechanical and empty, it is because we have not yet been able to unlock our true identity. Deep down there is an underlying feeling that our authentic selves have not had room to grow...

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Discerning – selective, enlightened, sharp. How can you be discerning and more focused on achieving your goal?...

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Entrepreneurs each have their own unique perspective on life, so when it comes to how to define success, it is not as easy as you may think...

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Is there any area of your life that is not quite flowing the way you would like it to be? Anywhere you’re not feeling fulfilled or empowered?...

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Are you putting out positive energy into the world? Consider Newton’s third law: for every action, there is an equal and opposite reaction...

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Morning routines can make or break your day. It can be tempting to hit snooze and lay there for just five more minutes, but as entrepreneurs have proved time and time again, getting your morning routine right is the key to success...

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In order to be happy and to live your best life, you need to embrace and nurture your personal power...

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The beginning of the year often brings with it the ‘New Year, new me’ mantra and with it New Year’s resolutions that so many of us choose to adopt..

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Entrepreneurs are free-thinkers, mavericks, geniuses – gutsy. Able to think outside the box, the most successful entrepreneurs are at the top because of their unique habits...

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Transformational leadership is arguably one of the best approaches to leadership there is and it commands the most effective results. Why?...

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We often think of networking in a professional sense, but having a powerful network is so vital in all areas of our lives...

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Many of us lack self-belief and are too quick to shut ourselves down. Turning away compliments, unable to believe how great we really are...

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One of the most important aspects of being successful is having a unique and effective approach to problem solving. This is what makes a great leader...

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Taking time to check in with ourselves regularly and reflect on our dreams and goals is a crucial part of achieving our next level of success...

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Every new day presents us with an opportunity. An opportunity to learn something new, to help others, to pursue our dreams and to reach our goals...

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