This is the time to:
We all have a voice, message and a mission to share, and everyone can make an impact and a living in the digital economy. It is a crucial time to rebrand, to get online and to establish a personal, professional or company brand so that you can stand out and aren't left behind.
JK Rowling for example has in association with Audible, Bloomsbury, OverDrive, Pottermore Publishing andScholastic launched Harry Potter at Home, which is a free online resource to support parents, teachers and carers trying to keep children educated during the lockdown. It includes resources such as audiobooks, reading activities, drawing challenges, etc.
While Joe Wicks the director of The Body Coach, is doing his part to keep the nation active, feeling positive and healthy during the outbreak by releasing daily PE lessons via YouTube which are specifically aimed at children but can be enjoyed by the whole family.
Another inspiring example how to utilise your personal brand to boost business is Sundhar Pinchai CEO of google, who has made their video conferencing service Google Hangouts free for all G-Suite customers until the 1st July 2020. They have also offered 4,000 Chromebooks to students in California and free WIFI to 100, 000 rural households during the coronavirus outbreak to make distance learning more accessible.
Jeff Weiner current CEO of Linkedln is helping the brand standout by offering the Linkedln platform as a free recruitment tool for the next 3 months for hospitals and essential services around the world to recruit the critical staff that they need to fight the crisis.
The common theme in each of the examples is the use of personal and professional brands to create opportunities for business growth and to offer value during this current crisis and beyond. Wouldn’t you like a slice of this pie too?
If so, then now is the time to focus on building your brand rather than trying to play catch up in the future as at the present moment you have a captive audience to engage with.
However, it is not just a case of jumping in, as you need to ensure that you have a well-planned and thought out branding strategy with a clear, cohesive message and objectives.
If this all seems too overwhelming to handle on your own, please get in touch with me as I offer a range of personal branding and business branding packages and programmes to help support you with this process. My branding and online programme covers: