In a world where business is constantly evolving, simply having a brand won't cut it. You need to have a distinctive brand identity to help you stand out from the crowd. Whether you're a business owner, executive, entrepreneur, or leader, establishing your distinct identity and solidifying your position in the market can be the key factor that sets you apart.

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Create Your Extraordinary & Evolve Your Brand - Read more below to know her story...

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The world now is quite different from the one we are used to. Due to the COVID-19 pandemic, we are living in an era where things are volatile and uncertain. Consumers are now looking for companies that demonstrate authenticity and a desire to engage with social and environmental issues.

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We’re at a critical point where all companies and leaders will need to make adjustments to suit themselves to this new integral stage we’ve entered. But how can we plan ahead with so much uncertainty about the future? Everyone is looking to CEOs for direction...

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Your brand starts with you. You are the driving force behind your business and career. It is your vision, passion and your hard work. You are the one that controls how others see you and your business, giving each credibility and authenticity. If you don’t have a strong personal brand, you will never have a strong corporate brand.

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As the lockdown period is beginning to show signs of easing, branding has taken on a whole new dimension - brand marketing is now a long-term game, where our value and connection with the public are vital.

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With much of the world currently on lockdown due to the coronavirus, the world has suddenly gone much more virtual. If you've been putting off focusing on your brand - personal or professional, you cannot any longer...

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Think before you post is the new think before you speak. Social media has become so prevalent now people often turn to it as a crutch to aid them to say things they wouldn’t usually be able to express...

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First impressions are crucial. They can make or break an opportunity. It’s human nature to make a judgement about someone when you first meet them, but did you know that people can formulate an opinion about you in less than 20 seconds!

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When we think of the word ‘genius’ we tend to think of famous academics and those who have invented incredible new technologies. But you don’t need to have a huge eureka moment, in order to unlock your inner genius...

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Despite the fact it’s strange to think of personal branding as being important for a successful business (after all the business itself is not a person), this has made way for an important new approach to building a company’s reputation – CEO branding.

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We keep hearing about the importance of Personal Branding these days. First, let’s just recap on what we mean when we talk about our personal branding. Jeff Bezos once famously said “your brand is what people say about you when you’re not in the room.”

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Building a strong professional brand is important for any business, even if you’re a sole trader. That’s why it’s vital that you invest time and resources in doing so. In order to understand how best to do this, we first need to define what your professional branding actually is and why it’s so important. Kelly Millar, Founder of KM Personal Brand & Transformational Coaching offers top tips for creating a stand-out brand for your business:

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With Kylie Jenner now worth an estimated $900 million at the age of just 20 years old, even some of the most successful business owners might be left scratching their heads.

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Everyone finds motivation in different places. Each journey is personal and comes from your own experiences – these are what push you to work hard and reach your goals. But there is one common denominator that we don’t often think about as a motivator, and that is fear.

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Extraordinary entrepreneurs don’t just wake up successful. They use a combination of passion, hard work and daily rituals to help them reach their goals...

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Being a leader is not the same as being a manager. Leadership is built on honesty, integrity, encouragement and a genuine passion for what you do...

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Entrepreneurs each have their own unique perspective on life, so when it comes to how to define success, it is not as easy as you may think...

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